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Research on Industry Influentials
I was part of a four-person team charged with researching influentials in the organic food industry. Using Cision and other basic research methods, I created a report of over 50 influentials which met the criteria given to us by our client.
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Strategic Communication Campaign
Headed a four-person team in the creation of a proposal for a 6-month strategic communications campaign for the Green PolkaDot Box. This eighty-page proposal contained the following:
- An executive summary
- Key findings from primary and secondary research
- Quantifiable goals and objectives
- Recommendations for key publics to target
- Messages, strategies and tactics specific to each of the recommended key publics
- Proposed calendar and budget
My specific role within the group was to create the big idea for the campaign (pg. 29) as well the tactics for each of the key publics (pgs. 46-66).
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Survey
Using Qualtrics software, I helped create, administer, and evaluate a survey that was completed by over 300 participants. This survey helped our client understand the public's perception of its brand and industry as well as why its customers were not ordering from its website more frequently.
